ABOUT ME
With over 15 years of experience delivering creative solutions across global markets, I’ve learned to thrive in complexity—navigating the space between innovation and execution. While I’ve worked across a wide range of design challenges, my passion lies in building full-scale, responsive product experiences that are thoughtful, accessible, and scalable. From initial sketches to prototypes, and from wireframes to production-ready systems, I find the most fulfillment in crafting solutions that stand the test of real-world use.
Over the past 8 years, I’ve specialized in Federated Design System Design—helping large organizations coordinate design across dozens of product teams, platforms, and disciplines. This work has meant aligning tooling, accessibility standards, design tokens, component libraries, and governance strategies across complex ecosystems. In highly federated environments, I've worked to bring structure where chaos often thrives—bridging gaps between system maintainers and feature teams, while building shared ownership that scales both design and development.
Beyond my design expertise, I bring cross-functional awareness built from years of partnering closely with marketing, engineering, HR, and executive stakeholders. Leading a marketing and advertising team for 3 years taught me how design can influence business strategy, hiring, perception, and retention. I’ve learned how C-level leaders interpret visual and UX decisions, and how to tailor communication and design rationale for every audience—from engineers to executives.
At my core, I’m a systems thinker with a deep love for creativity. Whether I’m building a design system, mentoring designers, or prototyping future-forward features, I bring curiosity, integrity, and a desire to make the design practice stronger across the entire organization. I believe the best design teams are deeply connected to the rest of the business—and I strive to be a connector in every role I take on.
Resume
VISUAL DESIGN
Visual design is where it all began for me—my gateway into the creative world. I got my start in print, where precision mattered and every pixel, point, and pica had a purpose. That foundation gave me a deep respect for structure, hierarchy, and craftsmanship. To this day, redlines and spec work feel therapeutic; I find calm in the details, and satisfaction in bringing order and clarity to visual chaos.
Tools - Figma / Photoshop / Illustrator
UX/INTERACTION DESIGN
The depth and fidelity of my wireframes or prototypes are often influenced by the development team’s needs—sometimes that means high-level concepts, and other times it requires near-production detail. Over the last year, I’ve focused heavily on improving documentation and communication around behavior: clearly capturing patterns, edge cases, and responsive logic to ensure a smooth handoff and alignment across teams. Whether it’s through annotated wireframes, embedded prototypes, or component specs, I view this stage as a critical bridge between design thinking and real-world implementation.
Tools - Figma
FRONT END
I'm comfortable working with front-end code and increasingly interested in how back-end systems influence the integration and scalability of design systems. Over time, I've come to appreciate how backend architecture—APIs, data structures, and platform frameworks—can directly impact the efficiency and consistency with which design systems are adopted across large-scale products. Understanding both sides of the stack helps me design more resilient, flexible systems that align with real development constraints and opportunities.
Tools - HTML5 / Js / CSS
MOTION DESIGN
Motion and 3D design started as a side pursuit—something I picked up a few years ago to experiment with typography—and it quickly became a creative outlet I genuinely enjoy. While it’s a time-intensive and highly specialized skill, I’ve found it to be an effective way to create moments that grab attention and leave an impression. I’ve mostly focused on quick video stings, lower thirds, and static frames, but even with lightweight use, the results are consistently impactful and rewarding.
Tools - Cinema 4D / After Effects
