Arlen Ness Product Catalog
Visual / Photography / Art Direction
The 2014 Ness campaign was a precisely executed campaign, designed to hit each of the major marketing arteries at calculated times. Once the B2B channels we're fed, the print and web campaigns launched simultaneously.
A full scale homepage design was launched along side the site with an all new UX implementation to make storefront navigation even easier.
Threw in this last screen because I was tasked with a 250 page catalog on a zero budget back in 2011. The finished product turned out nice despite not having a "proper" photographer. Was just a fun, but tedious, project.
