From the very beginning of Sneaker Junky's conception, visuals and flow sketches were all we had to go on. After countless meetings, myself and the dev decided that simple wire framed pages were going to be our starting point. The following represent SJ's product page layout and each brands "hub page" layout.

While development started setting up servers and bone structure, I got to work on the visuals for the homepage. After 10 or so interpretations, the following screen is a basic screen of where we arrived. Since SJ is a library site based on traffic, I dropped the user directly into content, organized by release dates. This logic also kept the homepage as up to date as possible with new trends in the sneaker industry.

As development continued and content was being gathered (myself), I took a break from a gazillion line spreadsheet and came up with a premature way to gamify Sneaker Junky. In order to farm user-generated content the idea was to unlock sneaker icons and give-a-ways based on a point structure. A user would be given points based on their site activity. ie. adding sneakers, photos, sku#'s, commenting, finishing other user's posts, liking, creating a "my closet" profile, ect. At sign in, we'd find out what a user's favorite sneaker brand and style was and their un-lock's would pertain to whatever that category might be.

The next screen represents a back stop that I coded while SJ was in development, in order to gauge interest and hype and the bottom is a screen shot of the SJ database. The database includes every piece of data associated with a sneaker. Box, sku#, release date, release amount, description, genre, and nickname. This spreadsheet is still in the works and has proved to be a monster nightmare. It's relevance makes it worth it as 90% of the sneaker sites around only contain portions of content, are written in wordpress and are owned solely by one company.